Bid Optimizer
How the Bid Optimizer fine-tunes your bids daily based on performance, within the boundaries you define.
Dayparting
With Dayparting, you control when your campaigns run and how bids are adjusted by day and time. Adyard takes care of it automatically, refreshing every hour.
Keyword Harvesting
Keyword Harvesting reviews your search term reports daily and automatically promotes high-performing search terms to keywords in the right campaign, with the appropriate starting bid.
Keyword Database
The Keyword Database provides insights into the search terms customers use on Bol, how they perform within your campaigns, and which opportunities you’re not yet leveraging.
Dashboards
All your advertising performance data consolidated in one place, from an account-wide overview to detailed insights by campaign, product, and search term.
Rule-sets
Rule sets define how Adyard’s automation operates within your campaigns, serving as the foundation for all automated actions.