The Store-level Dashboard is the overview level above campaigns and products. If you’ve linked multiple Bol accounts to Adyard, you’ll see all stores side by side here, each with their own ad performance over the selected period. You don’t need to log in per store separately to compare: everything is in one table.
At the top you’ll see the combined total performance of all linked stores together. Each metric also shows the value from the previous period for comparison, indicated with Prev. Green means improvement, red means decline.
Metric
What it means
Advertising Sales | Total revenue generated via ads across all stores |
Advertising Cost | Total ad spend across all stores |
Impressions | Total number of ad impressions across all stores |
CTR | Average click-through rate across all stores |
Average Winning Bid | Average winning bid across all stores |
ACoS / RoaS | ACoS is the percentage of ad revenue spent on ads. RoaS is the revenue per euro of ad spend. You can switch between both views using the button on the metric |
Conversions (14d) | Total number of purchases within 14 days after a click across all stores |
Clicks | Total number of clicks across all stores |
Conversion Rate | Average percentage of clicks that resulted in a purchase |
Average CPC | Average cost per click across all stores |
Below the metrics there’s a chart that shows Advertising Sales and Advertising Cost over time, including the comparison period as a dotted line.
Under the chart you’ll find the stores performance table. Each row is one linked store. At the bottom of the table you can see the totals and averages across all stores combined.
All columns:
Column
What it means
Store | The name of the linked Bol account |
Sales | Advertising revenue for this store in the selected period |
Cost | Advertising spend for this store |
ROAS | Revenue per euro of advertising spend for this store |
ACoS | Percentage of advertising revenue spent on ads |
Conversions | Number of purchases via ads for this store |
Conversion Rate | Percentage of clicks that led to a purchase |
All columns also show the value of the previous period for comparison.
Compare stores on efficiency Sort the table by ACoS from low to high. The stores with the lowest ACoS advertise the most efficiently. Big differences between stores can point to a difference in campaign structure, category, or the level of optimization. Use this as a starting point to decide what you focus on first.
Flag stores that cost money without revenue If a store shows Cost but Sales are at €0, something’s wrong. Campaigns are running but not converting. Click through to that store to see which campaigns are responsible.
Use it as a weekly check The Store-level Dashboard is ideal as a starting point for your weekly review. At a glance you can see whether all stores are moving in the right direction, without having to scroll through dozens of campaigns. Only when a store stands out do you go one level deeper to the Campaign-level or Product-level Dashboard.
