Keyword Ideas is the keyword research within Adyard. You type in a search term and immediately see which related search terms customers use on Bol, how often they’re searched, what the competitive landscape looks like, and how the demand is divided between the Netherlands and Belgium. The data comes directly from Bol, so you always work with up-to-date market data and not with estimates from external tools.
You enter a search term and then choose the type of results via the Variant setting:
Relevant | Search terms that are semantically related to your query, even if they don’t contain the exact term |
Contains | Only search terms that literally contain the word you entered |
Relevant gives a broader view and is the best starting point for research. Contains is useful if you specifically want to see which variations exist for a particular word.
Keyword Ideas shows multiple column views that you can customize via the Columns button. These are all the available columns:
Keyword | The search term as customers type it in on Bol |
Ratio | The ratio between the average monthly search volume and the number of listings. A high ratio means lots of demand compared to few competing products. The higher, the more attractive the opportunity |
Volume | The total search volume over the entire available period |
Listings | The number of product pages on Bol that appear for this search term |
Winning bid | The average winning bid in the ad auction for this search term. A dash means there is no bidding data available |
Volume 7D | The absolute search volume in the past 7 days |
Volume 30D | The absolute search volume in the past 30 days |
Volume 90D | The absolute search volume in the past 90 days |
Volume YTD | The search volume from the start of the current year up to now |
Volume 7D% | The percentage growth or decline of the search volume in the past 7 days compared to the period before that. Green is growth, red is decline |
Volume 30D% | The percentage volume development over 30 days |
Volume 90D% | The percentage volume development over 90 days |
Distribution | The percentage split of the search volume between the Netherlands and Belgium, shown as a bar |
Volume NL | The absolute search volume from the Netherlands |
Volume BE | The absolute search volume from Belgium |
Peak | The month in which the search volume was historically the highest. Useful for spotting seasonal patterns and planning campaigns |
Besides looking at the data, you can take action right away from the overview.
Select and add to a list You select one or more search terms using the checkboxes on the left. Then you can add them to a Keyword List via the Add to list button. This way you save interesting terms and can later process them in bulk into your campaigns.
Copy With the Copy button you copy the selected search terms directly to your clipboard.
Export Via Export you download the full overview as a file. With Export selected you only export the checked rows.
Start with the Ratio The Ratio column is your fastest indicator for opportunities. Look for terms with a relatively high ratio: lots of monthly search volume, few listings. Those are terms where there is demand but limited competition.
Compare periods to spot seasonal patterns Look at the difference between Volume 7D, 30D, 90D and YTD together with the Peak column. If a term has a high yearly volume but currently scores low on 7D and its peak is in November, you know you need to prepare that campaign well in advance.
Use Contains for long-tail variants Set your search term to Contains to see all specific variants that include your core keyword. Long-tail variants like "mini beamer hdmi" or "beamer outdoor" have less volume but higher buying intent and lower competition.
Consciously compare the Netherlands and Belgium Some terms perform strongly in the Netherlands but barely in Belgium, and vice versa. If you’re active in both markets, it pays off to set up campaigns per market for terms with an uneven distribution.
Add promising terms directly to a list Select the terms you want to use and add them to a Keyword List. From there you can manually add them to your campaigns or include them in your campaign group so that Keyword Harvesting will pick them up over time.
