Trending Keywords gives you an overview of search terms that are currently growing remarkably in search volume on Bol. You not only see how often a term is searched, but also how fast the volume is increasing, what the winning bid is and how the demand is divided between the Netherlands and Belgium. This helps you to act on emerging opportunities before the competition does.
At the top of the overview you choose the period and the type of ranking:
Filter
What it shows
Last 7 days | Search terms with the highest absolute volume in the past 7 days |
Last 30 days | Search terms with the highest absolute volume in the past 30 days |
Last 90 days | Search terms with the highest absolute volume in the past 90 days |
Gainers week | Search terms with the strongest percentage volume growth compared to the week before |
Gainers 30d | Search terms with the strongest percentage volume growth over 30 days |
Gainers 90d | Search terms with the strongest percentage volume growth over 90 days |
The volume filters show absolute popularity. The gainers filters show growth, and terms that are still relatively small but are rising quickly also appear here.
The overview has three views you can scroll through. These are all the columns that are available:
Column
What it means
Keyword | The search term as customers type it on Bol |
Listings | The number of product pages on Bol that are relevant for this search term |
Winning bid | The average winning bid in the ad auction for this search term. A dash means there’s no bidding data available |
7D | The total search volume over the last 7 days |
Volume 30D | The total search volume over the last 30 days |
Volume 90D | The total search volume over the last 90 days |
Distribution | The percentage split of the search volume between the Netherlands and Belgium, shown as a bar |
Volume NL | The absolute search volume from the Netherlands |
Volume BE | The absolute search volume from Belgium |
Trend (14D) | A mini graph that shows how the search volume has developed over the last 14 days |
Volume 7D% | The percentage growth of the search volume in the last 7 days compared to the period before |
Volume 30D% | The percentage growth over 30 days. Green means growth, red means decline |
Volume 90D% | The percentage growth over 90 days |
Peak | The month in which the search volume was historically the highest. Useful for spotting seasonal patterns |
Ratio | The ratio between the average monthly search volume and the number of listings on Bol. A high ratio means there’s a lot of demand compared to the number of products that are found for that search term. The higher the ratio, the less competition there is per search. This is one of the most valuable indicators for spotting opportunities: high demand, low supply. |
Volume | The total search volume over the full available period |
Gainers versus volume The volume filters show what’s popular right now. The gainers filters show what’s growing fast. For existing campaigns, volume is relevant: you want to bid on terms with proven demand. For discovering new opportunities, the gainers are more interesting: a term that triples in volume might be a new trend you can jump on early.
Look at Listings and Winning bid together A search term with lots of volume, few listings and a low winning bid is an attractive opportunity. There is demand, there’s little competition and getting in is cheap. A term with many listings and a high bid is more competitive and requires a stronger product strategy to advertise profitably.
Use Peak for seasonal planning The Peak column shows in which month a term historically had its highest volume. If you see that a term peaks in November, you know you need to have your campaign up and running well before that month. Combine this with the growth figures to decide whether the trend is stronger or weaker this year than before.
Watch the Ratio The ratio between the average monthly search volume and the number of listings on Bol. A high ratio means there’s a lot of demand compared to the number of products that are found on that search term. The higher the ratio, the less competition there is per search. This is one of the most valuable indicators to spot opportunities: high demand, low supply.
Turn insights into action right away Do you see a trending term that’s relevant for your products? Look it up in Keyword Ideas for more depth on the volume and the related terms, then add it manually to the right campaign or include it in your campaign group so that Keyword Harvesting will pick it up over time from your search term data.
