Keyword Filters is the keyword database of Adyard. Here you can see all the search terms that are used on Bol, without having to enter a term yourself. With the filters you refine the overview based on volume, competition, winning bid and specific words. That makes it one of the most powerful tools for product research: you discover niches, assess competition and validate market opportunities before you decide to sell a product or start a campaign.
On the right-hand side you open the filter panel via the filter button. The available filters are:
Filter
What it does
Yearly volume | Set a minimum and maximum for the total yearly search volume. Use this to filter out terms with too little or too much volume |
Yearly volume NL | Filter by yearly search volume specifically from the Netherlands |
Yearly volume BE | Filter by yearly search volume specifically from Belgium |
Amount of listings | Set a range for the number of product pages that appear for a search term (0 to 10,000). Use this to filter for more or less competition |
Average winning bid | Filter by the average winning bid in the auction. Handy to see what it costs to be visible on a term |
Include phrases | Enter words that the search term must contain. Handy to focus on a specific category or product type |
Exclude phrases | Enter words that the search term may not contain. Handy to filter out irrelevant categories |
After setting your filters, click Search to load the results. Use Reset filters to set everything back to the initial state.
Column
What it means
Keyword | The search term the way customers type it on Bol |
Ratio | The ratio between the average monthly search volume and the number of listings. A high ratio means a lot of demand compared to few competing products |
Volume | The total search volume over the entire available period |
Listings | The number of product pages on Bol that appear for this search term |
Winning bid | The average winning bid in the ad auction for this search term |
Volume 7D% | The percentage change in volume over the past 7 days. Green means growth, red means decline |
Volume 30D% | The percentage change in volume over 30 days |
Via the Columns button you can make additional columns visible such as Volume 7D, 30D, 90D, YTD, distribution, Volume NL, Volume BE and Peak.
Step 1: find niches with a high Ratio Start without filters and sort by Ratio from high to low. A high Ratio means there is a lot of demand but few competing products. These are the most attractive niches to get into. A term like "hitster" with a Ratio of 1911 and only 27 listings is an extreme example: huge search volume, almost no competition.
Step 2: validate the volume A high Ratio is only valuable if the volume is realistic as well. Use the Yearly volume filter to set a lower limit, so you only see niches with enough real demand. For most categories, a yearly volume of at least 5,000 to 10,000 searches is a solid starting point.
Step 3: assess the competition via Listings Use the Amount of listings filter to cut off the upper end. Fewer listings means fewer competitors. Combine this with a minimum volume to find terms that are popular but not yet flooded with supply.
Step 4: check the winning bid A low winning bid on a term with high volume is an extra signal that the market isn’t mature yet. Competitors are bidding low, which means you can buy visibility for a relatively low amount. Use the Average winning bid filter to avoid terms with a high bid when you’re just starting out.
Step 5: refine with Include and Exclude phrases Use Include phrases to focus on a specific product category. If you’re looking for niches around kids’ toys, for example, you enter "kids" or "kinderen" as a required term. Use Exclude phrases to filter out categories you don’t sell or that aren’t relevant, such as competitor brand names or product types outside your assortment.
Keyword Filters and Keyword Ideas complement each other but have a different starting point.
Keyword Filters is open: you start without a search term and discover opportunities in the entire Bol database based on criteria. This is ideal for product research when you don’t yet know what you’re looking for.
Keyword Ideas is focused: you start with a specific term and discover variants and related terms around it. This is ideal when you already know which category you’re active in and want to dig deeper.
